Hungarian website audit

Three things I look at

• Marketing impact — does the Hungarian persuade, or is it an accurate translation of English persuasion? These are not the same thing, and the difference shows in conversion.
• User-friendliness — labels, buttons, error messages, form instructions. Whether a Hungarian user can complete what they came to do without pausing to re-read.
• Linguistic quality — accuracy, terminology consistency, register, grammar, and the mechanical errors that undermine trust in a financial product.

What you receive

A written report: findings with where they are, what the problem is, and what to do instead, ordered so you can work down from the ones that cost you money to the ones that merely irritate. Where a fix is a single word, the report gives you the word.

Who this is for

Companies who had their Hungarian done once, by an agency or an employee who spoke the language, and have no way of knowing how good it is. If you cannot read Hungarian, you cannot tell whether your Hungarian site is working — and your Hungarian users are unlikely to write and tell you.

Experience behind it

Ten years of EN→HU work across crypto, fintech, marketing and consumer tech, including the lead reviewer role for Binance, where judging Hungarian content against the original and against what users expect is the job.